Bachelor of Hotel Management (BHM)

The Bachelor in Hotel Management (BHM) program aims to equip students with essential knowledge, practical skills, professional attitudes, and industry competencies required to perform effectively in the national and international hospitality and tourism sectors. Upon the successful completion of the program, graduates will be able to:

1. Demonstrate comprehensive knowledge and practical proficiency in core areas of hotel operations, including front office, housekeeping, food and beverage service, and culinary arts, with the ability to apply operational standards, procedures, and quality benchmarks to meet industry expectations.
   
2. Provide customer-oriented and culturally sensitive hospitality services by understanding diverse customer needs, preferences, and service expectations, thereby ensuring guest satisfaction, loyalty, and service excellence in both local and international settings.
   
3. Apply foundational principles of business management, including marketing, accounting, human resources, and financial planning, to support the effective administration and strategic decision-making processes within hospitality organizations.
   
4. Exhibit leadership capabilities and team management skills by effectively supervising diverse teams, resolving conflicts, motivating staff, and contributing to collaborative work environments aimed at achieving organizational objectives.
   
5. Communicate clearly and professionally in verbal, written, and digital formats, utilizing appropriate communication tools, language, and etiquette to interact effectively with guests, colleagues, and stakeholders across various professional contexts.
   
6. Employ current and emerging hospitality technologies such as property management systems (PMS), point-of-sale (POS) systems, and digital communication tools to enhance the efficiency, accuracy, and quality of hotel operations and guest services.
   
7. Demonstrate ethical awareness and social responsibility by integrating sustainable practices in hospitality operations, adhering to professional codes of conduct, and promoting environmental conservation, social equity, and corporate responsibility.
   
8. Identify entrepreneurial opportunities and apply innovative thinking to develop hospitality-related ventures, products, or services by assessing market trends, customer behavior, and business viability in a competitive industry landscape.
   
9. Demonstrate intercultural competence and a global perspective by recognizing the impact of cultural diversity in hospitality settings and adapting service delivery methods to accommodate guests from various backgrounds and regions.
10. Conduct applied research and data analysis using appropriate research methodologies and tools to solve real-world problems, improve service delivery, and inform evidence-based practices in the hospitality and tourism industry.